It’s Time to Get Rid of 51% Ownership Requirements for Women and Minority Business Owners

Why it’s time to get rid of 51% ownership requirements for woman and minority business owners blog post

Sometimes, well-intended programs to help socially and economically disadvantaged groups, such as women and minorities, need to be periodically evaluated to determine if the original goals are still being met.  The programs designed to help women and minority business owners grow their enterprises but require them to maintain 51% ownership and majority control fall into […]

10 Reasons Why I Decided to Publish a Book

Michele Ruiz at an Airport Writing Her Book

At a conference recently, I was asked if publishing my book, Content Marketing for Lawyers: How Attorneys Can Use Social Media to Attract More Clients and Become Legal Thought Leaders was worth it. My unequivocal answer was “yes”. It unquestionably was a smart decision to support my business growth objectives. My firm, Ruiz Strategies, a […]

Advice on How Really Do Business with Fortune 500 Companies


I’m especially pleased to share this post about doing business with Fortune 500 companies and my winning strategy. The truth is it’s not easy to get contracts once you’re certified as a woman-owned (WBE) or minority-owned business (MBE). In fact, corporations prioritizing increasing the number of diverse suppliers in their supply chain don’t consider the […]

One Key Strategy to Financing a Business


A recent conversation about financing with one my of business advisors helped me think through how to finance our immediate growth strategies. Kathleen McGahran, my finance and accounting advisor who I met through the spectacular Tuck-WBENC Executive Program started by talking through our revenue sources. Our company, Ruiz Strategies, is a communications firm and our […]