About Michele Ruiz
Michele Ruiz is a communication specialist, a bi-lingual entrepreneur, a bestselling author and keynote speaker whose passions are entrepreneurship, empowerment, all things communication, content marketing, social media and technology.
As an entrepreneur she is focused on educating, inspiring and empowering business owners. She’s also a communication specialist, sharing insights, guidance and strategies related to communications, crisis communications, content marketing, social media marketing, and thought leadership. She shares content, her blog and her videos via social media with her almost 100k followers across all channels. Michele contributes to 3rd party media and content sites as an entrepreneurial and communication expert. Michele also represents some of largest corporations in the world as a brand ambassador wanting to harness the power of her influence in their relevant marketing campaigns. Some of these high-value influencer campaigns have included national speaking tours. Michele is a keynote speaker on a variety of topics including inspirational and motivational themes based on her life story. She also speaks on business communication, content marketing, crisis communications, social media, entrepreneurship, leadership and empowerment.
Michele is also President & CEO of Ruiz Strategies, a communications firm that develops and executes transformational communication and content marketing strategies for world class companies, large professional services firms, government entities and C-level executives leveraging the power of social media, new media, traditional media and virtual technologies. The company’s clients include Fortune 20 corporations in the energy, technology, telecommunications, financial, and automotive sector. Ruiz Strategies is a certified minority-owned (MBE) and woman-owned (WBE) business headquartered in Los Angeles, California with operations in Washington, D.C. and Houston, Texas.
Michele’s latest endeavor involves publishing her first book, Content Marketing for Lawyers released January 2016. The bestselling book helps attorneys use powerful content marketing and social media strategies that Michele has developed for her Fortune 20 corporations to attract more clients and become a legal thought leader. “It may well be the most valuable business development book you will ever read,” is just one of the many reviews of the book.
Previously, Michele founded SaberHacer.com, a bilingual expert based “how-to” educational broadband site for US Hispanics online. She launched the video on demand site to provide quality information for U.S. Hispanics when she determined there was a void of culturally relevant content for Hispanics. Her mission has always been – do what she can to help people and change lives.
Michele was recently featured as an “Inspiring Latina” by Latina Magazine, the number one Lifestyle and Entertainment Magazine for Latinas in the US. The magazine highlighted her journey from a rough childhood dealing with abuse, racism, and poverty to becoming an Emmy award-winning TV news anchor and later an entrepreneur.
In November 2015, Michele was given the International Women’s Entrepreneurial Challenge (IWEC) as one of two outstanding women entrepreneurs from the United States. Recently when honored as Business Woman of the Year by another magazine, Latina Style, it was announced that she was being recognized for her exceptional business success and leadership. Additionally, Michele is a recipient of the 2014 Enterprising Woman of the Year honor by the national magazine of the same name.
Considered a thought leader, Michele has been interviewed and quoted by major news organizations including CNN and The New York Times.
Before becoming an entrepreneur, Michele Ruiz enjoyed a long career as an award-winning broadcast journalist, beginning her broadcasting career co-anchoring Channel One News. From there, she moved to KTLA in Los Angeles. In 1998, she joined KNBC-TV as a reporter and anchor of the 6:00 pm newscast.
Michele received 16 Emmy nominations during her news broadcasting career, 5 Emmy’s, 4 Golden Mikes as well as LA Press Club Awards. Additionally she received numerous commendations for her leadership and service to the community in a variety of roles. Michele is also known for her charity work and has volunteered her time with numerous organizations. She served on the Board of Directors for the non-profit agency Para Los Niños for over a decade. She has also served on the Cal State Fullerton College of Communications’ Dean’s Advisory Board, and currently focuses on Entrepreneurial Advocacy and Policy initiatives. Michele is a member of the Executive Advisory Committee for Women Impacting Public Policy (WIPP), an advisor to Macy’s Executive Leadership as a member of the retailer’s Supplier Diversity Advisory Council, and an advisor to the United States Golf Association as part of the USGA’s Ambassadors Group focused on diversity and inclusion initiatives in the sport of golf.
You can keep up and connect with Michele on her website, MicheleRuiz.com and social media.